Airbnb Connections - D&AD New Blood Competition Brief
Airbnb Connections is a digital tool designed to leverage Gen Z's online connectivity to foster real-life experiences through Airbnb. This initiative brings people together, bridging the gap between homebodies and travelers. The platform will incorporate existing Airbnb products to create seamless, engaging interactions.
Problem: The most common living arrangement for 18-34-year-olds is living with their parents (40%). How can you be a host without a house? Connections aims to make Airbnb accessible to a generation unlikely to own property.
Insight: 76% of full-time students aged 18-25 cited financial costs as their greatest travel concern. 20% of Gen Z choosing not to travel for leisure purposes at all.73% of Gen Z report feeling lonely. a generation more connected online and less off.
Solution: Airbnb Connections reimagines hosting, enabling Gen Z to create and share meaningful experiences. Creating a space for hosting beyond traditional property ownership; you no longer need a house to be a host. By blending digital tools with Airbnb’s ecosystem, it fosters new ways to connect, host, and explore.
The deliverables: Presentation deck, mock-ups, and a promotional video.
